University of Arizona Medical Center, Aundrea

GOALS

UAMC was looking for a way to spread tell their patient stories and successes on a national level. People traveled from all over the world for their top notch treatment. 

SOLUTION

Tasha Oldham directed four 30 second spots for a  national campaign.

FROM THE CLIENT

” One of my most treasured ad agency client was tasked with creating multiple “Real People” commercials for the University of Arizona Medical Center. They, in turn, hired my company to partner with them to produce these commercials. The real people were real patients who had received extraordinary care from the doctors and staff at UAMC. After an extensive director search and vetting process, the decision was made to hire Tasha to direct these important commercials, based on her wonderful story telling ability. Being real people and patients, with no experience in front of a camera, filming was daunting for our talent. Tasha used her incredible people skills, along with her sincere empathy, and polished, directorial talent to help each and every patient, from ninety to nine, find and share their deepest feelings about their journey to health, The patients and their families loved Tasha and felt secure and safe in her hands. Tasha was able to work collaboratively with a large, diverse group of decision makers. Tasha worked long hours to plan, direct and help supervise the edit. In the end we had six beautiful commercials that the agency, client and my team are extremely proud of. These real people stories have been very successful for the client. I would highly recommend Tasha Oldham for any of your directorial and story telling projects. It was a pleasure working with Tasha and we hope to continue that relationship into the future. “

-Paula Merrill, Producer