GOALS
SCORE was embarking on a major rebranding and wanted to create several national spots for broadcast.
SOLUTION
14 national spots were created to be seen by over 100 million people with $30 million ad buy. The spots 6 years later are still being broadcast. They have had enormous impact in helping thousands of small business and enrolling hundreds of new volunteers.
FROM THE CLIENT
“The My Story team captures the essence of the small business owner, their dreams, what drives them, better than any company we have ever worked with. The SCORE campaign touched over 100 million viewers. I guarantee that you will not find anyone more creative. Their work is truly an art!”
-Mark Dobosz, former President of the SCORE Foundation, Executive Director at NARCA
